Hi denim lovers,

Welcome to Backside Betty’s Blog. Canada’s first CAD online denim boutique!!! If you are a Canadian online shopper like us, get ready, NO MORE customs fees, NO MORE shipping delays…finally ! All buyers are welcome…enjoy!

Naomi Watts in 7 For All Mankind

Naomi Watts was seen wandering around in Soho wearing a pair of 7 For All Mankind jeans. I had no idea she rode a motorcycle! I guess 7s make great biker jeans as they are comfy. Shop 7 For All Mankind Bootcut now!

Welcome 7 For All Mankind..

We would like to welcome 7 For All Mankind to the list of denim we are now offering to Canadian denim fashionistas…remember all prices are listed in CAD.

7 For All Mankind bootcut in New York Dark

Shop Bootcut Now

Shop Dojo Now

Cameron Diaz in Marie Claire

36-year-old Cameron Diaz recently did a shoot for Marie Claire as well as an interview in which she sports jeans by jeans by AG Adriano Goldschmied and a denim shirt by Ralph Lauren. Her latest endeavor is her Cameron Diaz Saves the World video – in which Cam goes on a road trip and talks to people about the environment. Check out the video after the jump.

Kristen Stewart Favors J Brand Jeans

Kristin Stewart Favors J Brand Jeans

Kristen Stewart is a walking and breathing unpaid advertisement J Brand Jeans…

The most famous appearance of the J Brand Jeans “in ink wash” was during the uber hot kissing scenes of Kristen Stewart with Robert Pattinson at the Italian New Moon shoot on 26 May 2009.

In an ATK interview with Lorna Burford of DenimBlog.com, who can ID jeans by sight alone and has a confessed obsession with denim since she was 14, the denim expert makes this observation regarding the versatile actress.

“You can see [Kristen Stewart] wears a lot of different brands, [but], her favourite so far seems to be J Brand jeans though, she seems to love those.”

Off the Twilight set, Kristen Stewart has been spotted wearing the J Brand Jeans as well, like, when she ran errands with her mom before she was dropped off at Chateau Marmont for a rendezvous with rumored boyfriend on and off set Robert Pattinson.

Kristin Stewart Favors J Brand Jeans

Right after New Moon wrapped, Kristen Stewart plunged into The Runaways rehearsals with her “traditional favorite 12″ Pencil leg skinny jeans” from J Brand Jeans and a Chaser LA T.

Kristin Favors J Brand Jeans

Kristen Stewart has been recorded wearing the J Brand Jeans even before the life changing success of Twilight.

Georgia May Jagger…Great Genes

We reported to you in July that Georgia May Jagger, the youngest of Mick Jagger and Jerry Hall, would be posing in ads for Hudson Jeans.

Now, a video for the ads has been released and what can we say? We’re a little bit speechless. We knew Georgia was sexy, but wow…

“Hudson Jeans, they’re soft…and blue…and tight.”

Let’s hear it for the girls…

Well the VMA’s are the talk of the internet today..if you didn’t see it live last night I’m sure you’ve seen it on youTube today. Kanye, Serena, booo. It was a bad 24 hours for these celebrities and their even worse behavior. So we choose to concentrate on Beyonce who deserves props for the classy acceptance of her Video of the Year Award. We just wanted to put the emphasis on the celebrity behavior that deserves the press. Thanks to Beyonce, Taylor Swift was given her moment and Beyonce proves yet again that she is indeed a class act.

If’s And’s or Butts!

How short should you hem your work/going-out jeans?
Always hem your jeans on the long side. Make sure that they are almost touching the ground with the highest pair of shoes you will wear with the jeans. This is because there is a shrink-factor over time. It is very subtle but one day you will look down and your going-out jeans will become your sneaker jeans. This is a natural progression, because the dark wash of a typical going-out jean fades over time and the hem comes up.

What about “sneaker” or “flip flop” jeans?
They should come close to the ground. Make sure you have one fold in the jean – the jean will fold up around your lower leg. This will help with long-term shrinkage and prevent the jean from dragging on the ground. Many of the denim manufacturers, like Diesels, Joe’s, Paige, Citizens and Seven, are offering a petite jean with a 30 or 31 inch inseam – perfect on a shorter girl with a heel and for a girl that is 5′4″-5′6″ it is a great sneaker jean.

What are jean trends that should be set aside now but will come around again?
I think the only thing we are seeing less and less of (thankfully) is the super low-rise. I am sure there will be some Britney-like pop star that will bring back the super-sexy low rise jean. This jean makes your butt look smaller, but sitting down is not an option.

What’s the key to hot modern jean?
Just the right amount of washing, not too many whiskers, but just enough to flatter you in all the right places. Women need not be afraid of whiskers; they can be extremely flattering when in the right place.

Talk to us about butts.
Not every butt is created equal, which is why we need so many alternatives. A larger butt will need a larger pocket size, but placement must be in the center of the butt not too high, not too low. A smaller butt needs pockets on the smaller size and set a little higher to create roundness. A flap pocket is also helpful to add some extra padding.

What’s the best pair of work-appropriate jeans?
Dark sleek trouser Jeans with a mid rise.

What’s the best pair of date jeans and why?
This is dependent on a woman’s shape but the William Rast Stella style is a great go-to jean. In a dark rinse these jeans will perk up your butt and show some healthy curves. After-all men do love curves! For the girl with enough natural curve go for the Joe’s Jean Honey.

What are the three top denim no-nos?
1. Get your jeans hemmed; don’t let drag on the ground. Please don’t hem them too short because that is much worse than too long. 2. Don’t show your crack no matter what your age; if your jeans are low wear a long top. 3. Jeans will stretch a half size to a full size so be sure they are tight when you buy them, just make sure that you don’t need assistance putting them on everyday.

Find us in this months issue of LouLou Magazine!

www.BacksideBetty.com is featured in the August 2009 issue of LouLou Magazine. Find us featured by Fashion Coordinator Malanie Voyer under ‘Just Click It’. As one of her picks for “sites the pros know are worth visiting”.

One of our favorite shopping magazines Lou Lou Magazine is a great mag FULL of Canadian fashion as well as places to buy what they have photographed. LouLou is definitely a magazine worth checking out (and even subscribing too, we have!)

Right now, Lou Lou has some great things going on over with their magazine, including LOULOUTV and LOULOU14, which is aimed to the plus-sized ladies; and definitely a great addition to what they have goin’ on.

For more information, check out their website at www.louloumagazine.com

J Brand Fall/Winter 2009 Ad Campaign

Model Freja Beha Erichsen is the face (and legs) of the Fall Winter 2009 J Brand ad campaign photographed by Jan Walters. The ads which will be featured in major fashion magazines as well as on billboards in New York convey a sense of “lightness and freedom” according to Susie Crippen, J Brand’s co-founder and creative director.

Lauren Conrad in J Brand Crop Pencil Leg Jeans

Wearing a faux brunette coif, Lauren Conrad was seen in West Hollywood posing for a photo shoot with Harper’s Bazaar. One would think that Lauren is wearing Marc Jacobs by the bags she is carrying. But SIKE! LC is actually wearing an embellished jacket from Moschino’s Fall 2009 collection with J Brand Skinny Ankle Jeans in Jett Black.