Up to 50% off.

Enter promo code ‘backside’ to save on all regular priced merchandise.

If you missed it last year make sure you are there early this year. The event is so much fun and includes amaxing live music, delicious food and of course fresh brew from Big Rock. Shop for premium jeans at amazing prices, bid on our extensive and very impressive silent auction or try your hand at the live auction which is a new addition this year.

Ssubi speaks at 3pm so make sure you are in attendance for that as your heart will be touched to learn how the Ssubi Foundation is helping Uganda with funds raised at Bootyfest. All proceeds from the 2nd Annual Bootyfest go to the Ssubi foundation to help relive poverty through education and micro-financing. Phillip Dnugga and his lovely wife Tracey, travel to Uganda every summer where they get down and dirty and build the schools from the ground up before returning home to Canada. Phillip is from Uganda and spends this time giving back and visiting his family. This is an amazing foundation that produces real results. If you are interested in donating to this even in through sponsorship or auction donation please contact Karla at KPetersen@bigrockbeer.com. Or if you are interested in learning more about the Ssubi Foundation please visit www.ssubifoundation.org for more information. For tickets to the 2nd Annual Bootyfest please visit www.backsidebetty.com, Heavens Fitness or any of the 8 Original Joe’s locations in Calgary.

See you all at Bootyfest!!

True to their original designs and their own distinctive style this jacket has it own distinctive style. Feel comfortable and stylish while staying warm in this nylon jacket by William Rast for Holiday 2009.

William Rast Nylon Jacket

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Uma in AG Jeans

SHOP AG JEANS NOW.. WOMEN | MEN

Kristin Stewart Favors J Brand Jeans

Kristen Stewart is a walking and breathing unpaid advertisement J Brand Jeans…

The most famous appearance of the J Brand Jeans “in ink wash” was during the uber hot kissing scenes of Kristen Stewart with Robert Pattinson at the Italian New Moon shoot on 26 May 2009.

In an ATK interview with Lorna Burford of DenimBlog.com, who can ID jeans by sight alone and has a confessed obsession with denim since she was 14, the denim expert makes this observation regarding the versatile actress.

“You can see [Kristen Stewart] wears a lot of different brands, [but], her favourite so far seems to be J Brand jeans though, she seems to love those.”

Off the Twilight set, Kristen Stewart has been spotted wearing the J Brand Jeans as well, like, when she ran errands with her mom before she was dropped off at Chateau Marmont for a rendezvous with rumored boyfriend on and off set Robert Pattinson.

Kristin Stewart Favors J Brand Jeans

Right after New Moon wrapped, Kristen Stewart plunged into The Runaways rehearsals with her “traditional favorite 12″ Pencil leg skinny jeans” from J Brand Jeans and a Chaser LA T.

Kristin Favors J Brand Jeans

Kristen Stewart has been recorded wearing the J Brand Jeans even before the life changing success of Twilight.

We reported to you in July that Georgia May Jagger, the youngest of Mick Jagger and Jerry Hall, would be posing in ads for Hudson Jeans.

Now, a video for the ads has been released and what can we say? We’re a little bit speechless. We knew Georgia was sexy, but wow…

“Hudson Jeans, they’re soft…and blue…and tight.”

Well the VMA’s are the talk of the internet today..if you didn’t see it live last night I’m sure you’ve seen it on youTube today. Kanye, Serena, booo. It was a bad 24 hours for these celebrities and their even worse behavior. So we choose to concentrate on Beyonce who deserves props for the classy acceptance of her Video of the Year Award. We just wanted to put the emphasis on the celebrity behavior that deserves the press. Thanks to Beyonce, Taylor Swift was given her moment and Beyonce proves yet again that she is indeed a class act.